Procrastinating is never a good idea, especially when it involves giving a quarterback a long-term contract. That's why the Los Angeles Rams shouldn't waste their time in handing Jared Goff an extension.

The quarterback market in the NFL continues to skyrocket, with Russell Wilson and Carson Wentz receiving lucrative deals this offseason. As for Wilson, he became the highest-paid player in NFL history with his four-year, $140 million deal.

The deal included a $65 million signing bonus and a whopping $107 million in guaranteed money. On the other hand, Wentz received a four-year, $128 million contract that includes nearly $108 million in guaranteed money. So how does that affect Goff's future deal?

Goff is entering the fourth season of his rookie deal. The Rams already picked up his fifth-year option. When the Rams come to terms with Goff, his contract will likely exceed the one Wentz was given by the Philadelphia Eagles.

Sean McVay has said it before: It's not a matter of if a deal is going to get done, it's a matter of when. McVay and the Rams are fully committed to a long-term relationship with Goff; that will be set in stone once Goff puts pen to paper. What is the holdup, then?

Contracts can be tricky, especially when it involves a franchise quarterback who is ascending into stardom. In the past two seasons, Goff has helped turn Los Angeles into a championship contender. Each year, the Rams' signal-caller has improved his play from the previous season.

With the return of Cooper Kupp and the addition of Darrell Henderson to the offense, it's hard to believe he won't continue the trend. Goff entered the NFL with Wentz and Dak Prescott. All three were looking for new contracts this offseason, with Wentz being the only one so far to receive one.

The Dallas Cowboys are expected to offer Prescott top-quarterback money, but the Rams could swoop in and get a deal done first. This would allow Los Angeles to possibly get Goff at a slight discount compared to Prescott. After all, the Rams need to do everything they can to save as much money as possible.

The biggest trend in the NFL right now is teams with quarterbacks on rookie deals are trying to go all in. For instance, a few years ago, the Seattle Seahawks went all-in with Wilson under center. As a result, Seattle paid talented players to surround Wilson and ended up with a Super Bowl.

Now, the Rams, Eagles, and Cowboys will need to start building their rosters more carefully. After signing a quarterback to a hefty payday, some players are no longer able to be kept. Therefore, it would be best to sign Goff sooner rather than later.

Undoubtedly, quarterbacks are the most important piece of a franchise. As a result, teams are inclined to secure their guy long-term once they find their franchise quarterback. The Rams have that in Goff and would be wise to sign him this offseason if possible.

The longer the Rams wait, the higher the chance that the quarterback market undergoes a price increase. Prescott could receive a deal and Deshaun Watson, Patrick Mahomes, and Mitchell Trubisky will be commanding fruitful extensions. Especially Mahomes — he is expected to receive the most expensive contract in NFL history when he's up for an extension.

Time is of the essence as the Rams begin training camp in a few weeks. The closer to the season it gets, the less of a chance that Goff signs a new deal this offseason. If this happens, the Rams will need to wait another season, and there could be a slight distraction in the locker room with Goff's contract.

Since McVay arrived, the Rams have extended Brandin Cooks and Rob Havenstein ahead of time. Putting off Goff's contract until next offseason could make things for difficult for Los Angeles.

In conclusion, the Rams should act quickly to lock in a deal with Goff before it becomes an unwanted situation in which Los Angeles is forced to raise the asking price from Goff's agent.