The always-controversial LaVar Ball went on FOX Sports 1's show The Herd with Colin Cowherd and was his usual self-glorifying persona, this time claiming his family's brand — Big Baller Brand — is not one for women.
In a heated discussion with Cowherd's booth partner and moderator Kristine Leahy, Ball was adamant that his brand wasn't a women's brand, therefore not really needing a women's line.
After a few back-and-forths with Leahy, this is what came out of their no-look three-way exchange.
Colin Cowherd: “She said ‘Baller' was offensive”
Kristine Leahy: “I didn't say it was offensive, I just said if you wanna work with Nike, Adidas, and Under Armour, to maybe have something that appeals to women.”
Colin Cowherd: “I don't have to agree, but I think that was a legitimate point.”
LaVar Ball: “It's a good point because y'all friends. I'm not friends with her, I don't even see it.”
Kristine Leahy: “I wasn't saying it as ‘I would never wear this,'”
LaVar Ball: “What's this show about again? Are we talking about shoes? I don't wanna talk about that. Next.”
Kristine Leahy: “I think in order to have a successful company, you're gonna have to have women who like your brand.”
LaVar Ball: “Um yeah, if you have a women's company, but anyways…”
Kristine Leahy: “Oh, so you're not marketing to women.”
LaVar Ball: “We're talking about Big Baller Brand.”
Lavar Ball goes in on Reporter part 2 pic.twitter.com/ZnfQqWww8b
— Frankie Vision (@Frankie_Vision) May 17, 2017
While Leahy's point is a valid one and women do constitute a part of the sneaker/athletic apparel market, brands usually don't start by breaking off different lines — they start off small, reaching out to a target consumer and once it is successful, expand into other ventures like a women's line or other sports.
A prime example of it would be Under Armour, which started as a football-only brand, and then expanded to basketball, golf, baseball, soccer, and other sports — carrying their success into several women's lines after they had established themselves as competitors.
Big Baller Brand is too early in the beginning stages to branch out and go broke before they can mass produce.
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