The Buffalo Bills will have a new stadium sponsor some time in the near future.
Buffalo ended its naming rights agreement with New Era Camp Company on Wednesday at New Era's request (via Tim O'Shei of the Buffalo News):
The joint statement read: “The Buffalo Bills and New Era Cap Company jointly announce that New Era has asked to be released from their naming rights and sponsorship deals with the Bills. The Bills and New Era are currently negotiating the details of this separation and the Bills are beginning the process of pursuing a new naming rights partner for the stadium.”
It is currently unknown when the name change will take place, as well as the next name for the stadium.
O'Shei also reported New Era and the Bills had hoped to restructure the details of the negotiation, but to no avail.
Buffalo is just one of many teams bracing for the economic fallout from the absence of fans. In fact, New York Governor Andrew Cuomo already mandated New York's sports teams would have to play behind closed doors. The “Bills Mafia” will not even have the opportunity to get up to their usual shenanigans.
This is rather unfortunate timing for the franchise. The Bills are primed to compete for the AFC East title, with a defense building off a dominant 2019 and an offensive unit looking to take the next step following addition of wide receiver Stefon Diggs in the offseason.
In any case, the stadium in Orchard Park will soon have its third name in the last five years.
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