The Jordan Brand has signed some of best players in the NBA today and has continued to be one of the leaders among shoe and apparel manufacturers. Part of their marketing strategy is to come up with short, yet very entertaining commercials over the past couple of years, featuring some of their well-known endorsers.

The latest one they released features San Antonio Spurs star forward Kawhi Leonard in it. It shows him working hard in the gym, and delivers a message that respect is more important than fame and awards.

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The theme of Jordan Brand’s latest ad fits Leonard very well, as it shows him putting in a lot of work to further improve his game, and allows it to dictate how he will perform on the court. He has made a name for himself as someone who is exactly like that and lets his game speak for himself, especially being the soft-spoken person that he is.

The Klaw is widely considered as one of the best, if not the best, two-way players in the league today, as he excels on both ends of the floor. He has quietly led the Spurs in scoring, rebounding, steals and blocks this past season, and has done it without much flare.

That said, he was a finalist for the MVP award and was also named an All-Star for the second time in his career. He is expected to continue representing the brand proudly for years to come and will help it grow even more, just like his outstanding career as a pro so far.