When the Cleveland Browns win their first game this (regular) season, ten bars in Cleveland are going to be throwing quite a party. According to Darren Rovell of ESPN, Anheuser-Busch has started to place “Victory” fridges at ten area Cleveland bars that will provide free beer upon the team's first victory in two years.
Bud Light says it will replace beer in Browns Victory Fridges — that open with Browns first regular season win — once a month to keep beer fresh… in case Browns take a while to win first game. pic.twitter.com/edgJRyuF6q
— Darren Rovell (@darrenrovell) August 14, 2018
When the Browns win their first game, the fridges will be unlocked automatically and the beer inside will be given out free of charge. According to Andy Goeler, Bud Light's vice president of marketing, the Browns and the beer company wanted to do something to reward fans who have waited so long for a victory.
“Obviously, we are nowhere near satisfied with our win totals in recent seasons, and our fans deserve much better,” said Browns chief operating officer Dave Jenkins via ESPN. “While some may characterize it as celebrating one victory, we view this as an opportunity to thank Browns fans for their unwavering support while also looking forward to our goal of rewarding Cleveland with a consistently winning football team.”
For a fan to be eligible for a beer, they must be inside the bar before the game ends to ensure that they are of legal drinking age.
Bud Light will also change the beer every month in the fridge to make sure it stays fresh for the fans who want to party after the first win. So now the only question is how many times is Bud Light going to have to change the beer in the fridges? Hopefully, it doesn't take too long.
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