New Arizona Cardinals head coach Kliff Kingsbury is introducing some new ideas to the  NFL meeting room and trying to accommodate players who are playing in the social media era.

Kingsbury announced on Tuesday at the NFL owners meeting that he will implement cell phone breaks during team meetings. This is something he also did when he was the head coach at Texas Tech.

“They're itching to get to those things,” Kingsbury said via ESPN.

Kingsbury will let players use their phones every 20-30 minutes which is right around when Kingsbury starts to see players lose focus.

“You start to see kind of hands twitching and legs shaking, and you know they need to get that social media fix, so we'll let them hop over there and then get back in the meeting and refocus,” Kingsbury said.

Kingsbury thinks giving the players a break helps maximize the time they spend studying and keeps everyone focused.

“I think coming from the college ranks to obviously, those young men, it's got to be quick hitters, 20 minutes at a time, give them a break and get them back in,” he said. “We want to make sure that when we have them, they're focused, and they're locked in, and we're maximizing their time.

“So if we've got to split it up or have shorter meetings, that's what we do.”

It will be interesting to see what players have to say about the break and if it works. If it does this could be something that takes on across the NFL.