The NCAA has had pressure come in spurts for years now from current athletes and former athletes. As the push for said athletes to either get paid directly for playing college athletics or at least be able to profit off their likeness intensifies. It has recently really been in the spotlight, with March Madness underway and a group led by Iowa guard Jordan Bohannon, Rutgers guard Geo Baker and Michigan forward Isaiah Livers has formed to bring about a change.

They aren't clamoring for athletes in college to get paid, they simply want to be able to make money off their likeness and from other opportunities. It seems simple enough, but the NCAA has balked on all past instances of this.

Chris Bosh played at Georgia Tech and was drafted by the Toronto Raptors. He gained stardom in college while starring at Georgia Tech. In an article posted on the Player's Tribune, Bosh went in on the NCAA.

“Can you imagine what it’s like to be on ESPN playing North Carolina — without $5 to your name?

Can you imagine what it’s like to be a few months from being able to take care of your family — but knowing that if you twist your leg at the wrong angle, you could lose it all?

I was 18 when I got to Georgia Tech … and, suddenly, I became a little more famous and way more broke. In high school, I was allowed to make a few bucks here and there. In college, if I accepted a free jacket because I was cold, my school and my teammates would suffer the consequences.

That’s how college basketball works. It weighs on you.” – Chris Bosh via the Player's Tribune.

It's an issue that seems as though this time may not go away as more and more players, past and present, continue to apply pressure to the NCAA. Bosh notes the NCAA won't change until there is enough pressure put on them to the point where they have no other choice.

If he and other former NCAA athletes keep speaking out, perhaps there could be a breakthrough coming in the not-so-distant future. For now, the NCAA will continue to pile up the cash while the athletes aren't allowed to even profit off an autograph signing.