Since leaving WWE back in 2020 and 2021 respectively, EC3 and Braun Strowman – now known by his real name, Adam Scherr – have been looking for a new place in the wrestling world to call home.

EC3 wrestled in Impact and Ring of Honor, Scherr made an appearance in Ring of Honor at Final Battle and had talks with Scott D'Amore about joining Impact, and the duo have even recorded a few independent dates for smaller promotions too, most notably in a tag match together versus The Ritious, Bateman, and Dutch, at NEW Over The Top 2022.

So what gives? Why aren't EC3 and Scherr big stars in another promotion after being performers worthy of WrestleMania appearances in the biggest wrestling company in the world? Why aren't they in AEW, NJPW, or even just Impact?

Well, because the duo have actually started their own promotion, Control Your Narrative and after a few early shows with, shall we say, underwhelming attendance, they've built up enough of a following to officially take the show on the road with a 24 date tour featuring stops in Philadelphia, Atlanta, Baltimore, New York, and more. But who is Control Your Narrative and do they actually have a chance to secure some traction? Well, read on and learn a little bit about what Dixie Carter's kayfabe son and his big-bodied buddy are up to.

Does CYN have a chance to make some life-long fans from the WWE faithful?

Before Control Your Narrative was a wrestling promotion booked by EC3 and eventually Adam Scherr too, it was the mantra of the man born Michael Hutter, who has wrestled under the kayfabe name Ethan Carter III 2013. The concept was simple; finally freed from the creative restrictions of WWE's creative department, EC3 wanted to get over in his own, unique way, as more of an in-ring visionary than a pre-packaged product for consumption.

While EC3 attempted to make this gimmick work in Impact and eventually Ring of Honor with varying degrees of success, the idea of running his own wrestling shows where he could fully “control his narrative” became increasingly more interesting for the 39-year-old from Willoughby, Ohio, especially when his contract with ROH was terminated due to the company's short-term ceasing of operations.

Enter CYN, a company where wrestlers can quite literally “control their narrative” with hard-hitting matches, no BS, and a long list of rules that you can read below.

Huh, don't rules 1/2, and 5 sort of contradict each other? Like, can't a wrestler like Flip Gordon, who works for the promotion, want to ‘control his narrative' by doing superkicks, which is one of his signature moves? *exhale* okay then.

Since officially running their first show, Free The Narrative, in Orange County Florida in May of 2021 and then running a second, the fittingly named Free The Narrative II: The Monster In Us All that October, CYN has become a more active promotion in 2022, putting on five more live shows, including one that was a cross-promotion with GLCW, and have even expanded outside of Florida to run events in Texas, Ohio, Michigan and Wisconsin. Though their official website doesn't have an accessible roster page, according to CageMatch, the promotion has had 60 wrestlers perform in at least one match, with Gordon, Scherr, EC3 Westin Blake, Big Domo, and Dontae Smiley forming the”core” performers of CYN.

Considering the star power of EC3 and Scherr plus the name recognition of Gordon, Domo, and Blake – albeit, sometimes under different names – that isn't the worst initial crop of performers a start-up promotion could ask for.

However, the list of wrestlers that have performed for the brand has garnered plenty of controversies, with one example being Austin Aries, a wrestler with a large list of scandals to his name, including sexual assault allegations, which EC3 himself had an… interesting response to when asked about it. Wrestlers like Scherr have also been providing the promotion with some bizarre PR tactics, including his take that fans who watch other promotions “wanna watch a bunch or [sic] dorks choreograph dance with each other for no reason at all.”

Will it work? Will the CYN tour be a resounding success, build up a grassroots fandom, and provide plenty of footage from which to assemble a ready-made “season's worth” of content either for television, streaming, or just good old-fashioned YouTube? Either way, we will find out soon enough, as a 24-date tour is either going to make or break the promotion's fate moving forward and decide whether or not it has the legs needed to be “a thing” moving forward.