Los Angeles Lakers superstar has just been revealed as the latest Wheaties Athletes to grace the cover of the iconic cereal box. Along with LeBron, several images of students and staff from James' I Promise School in Akron, Ohio will likewise appear on the cover together with the four-time MVP winner.

Here's a look at the new-look Wheaties box courtesy of Chris Haynes of Yahoo Sports:

While this might be seen by other as just one of the many endorsements of LeBron, the Lakers star came out to explain why this means a lot to him on a personal level:

“Growing up where we come from, to see my I Promise kids and families from Akron, Ohio, represented on the iconic Wheaties box means everything,” James said in a statement (h/t Craig Webb of the Akron Beacon Journal). “The movement we’ve started in Akron is about doing our part to uplift our community by first listening and then responding with the resources they need. We will continue to do everything we can to create a better future for our kids and our community, and it starts with the students, teachers, and everyday champions you see on this box.”

Well said, King. LeBron James is a beast on the basketball court — one of the greatest to ever play the sport. However, he makes sure to make a similar impact on the community off the court. The success of his I Promise school certainly serves testament to this fact.

On a lighter note, it is no secret that James is a huge Fruity Pebbles fan. Israel Salas-Rodriguez recently revealed in a piece for The U.S. Sun how LeBron considers Fruity Pebbles to be his cereal of choice. I guess he'll be having a lot more Wheaties from here on out.