Odell Beckham Jr. is one of the Cleveland Browns' most talented players. He's also one of the loudest and most stylish. This is why Browns coach Freddie Kitchens didn't appreciate it when OBJ went viral for wearing an expensive watch during the team's blowout loss to the Tennessee Titans.

Kitchens, who charmed Browns fans with his grit-and-grind attitude, made it clear to the press that he expects his team to follow the rules set by the NFL.

Mike Florio of Pro Football Talk reported Kitchens' point of view on things:

I was not aware that he had the watch on,” Kitchens said, via Mary Kay Cabot of Cleveland.com. “As long as they are going to enforce that with everyone, I am fine with that. Let’s just make sure we get it enforced with everybody.”

The controversial watch in question is a Richard Millie watch. It is currently rated at $350,000 and is easily one of the most expensive accessories in the world. One would totally understand why Beckham wants to flex his ice in-game.

However, the NFL does not allow its players to wear “hard objects” during games. After all, the risk of injuring yourself during the game will only skyrocket with such an accessory on your wrists.

He has also made his public statement about the watch. He wants talks about him to only focus on his game, not on what he wears.

However, it's hard to not pay attention to your expensive jewelry when you only recorded 71 yards on seven receptions against the Titans.

It will likely end up being a battle of wills between the star wideout and the league. With neither likely to give way, Kitchens will be in hot water.