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Celtics’ Kyrie Irving unboxes brand new pair of Kyrie 4: Wheaties Edition

Kyrie Irving

They say you’ve made it big when you have your own signature shoe? But what about if you have your signature shoe, enclosed inside a cereal box?

As posted by the man himself, Kyrie Irving of the Boston Celtics recently unboxed his new signature shoe, the Kyrie 4: Wheaties Edition. Below is the video of the unboxing, giving us a first look at his new kicks.

Irving is considered one of the biggest stars in the NBA today. It’s not every day that an athlete is considered by a cereal brand as its endorser.

Irving joins several notable players who have been on the cover design of a cereal box. Among them are legendary guard Steve Nash, Michael Jordan, Larry Bird, Clyde Drexler, Stephen Curry, among others.

But what makes Irving stand out among the great athletes listed above is that according to Wheaties, he’s the first ever athlete and character to appear on a box:

Wheaties added that these tasty sneaks will hit the market around the end of May: