New Balance has been expanding its basketball portfolio of late, securing the signatures of the likes of Los Angeles Clippers star Kawhi Leonard and San Antonio Spurs guard Dejounte Murray. Well, it looks like the brand isn't strictly targeting players for collaborations for its latest products.
The sportswear brand teamed up with LeBron James' agent Rich Paul to unveil a new colorway of the New Balance 550 model. The shoe features a navy blue and sky blue colorway over a white base. “Rich Paul” is written on the tongue of the shoe and his initials can be seen on the right insole.
And in other agency news…New Balance announces the “Rich Paul for New Balance Collection” … Kawhi and Dejounte Murry also New Balance … so now Paul shares an apparel company with them. #Sports #Business #NBA pic.twitter.com/d5oFnDC1vL
— Jabari Young (@JabariJYoung) December 6, 2021
The collaboration is also expected to include other apparel including t-shirts, tracksuits, mesh shorts, and more, and items within the collection are anticipated to be priced between $40-120 when they hit shelves on December 10, per Hypebeast.
Paul, who represents both Leonard and Murray at KLUTCH Sports Agency, is now their teammate in another aspect of life, as he continues to step outside the norms of what a sports agent can achieve.
Paul is best known for his close ties to LeBron James and the subsequent success he's seen in elevating KLUTCH to one of the most recognizable agencies in all of sports. Landing a shoe collaboration with New Balance is probably a move Paul never envisioned himself making, so it's awesome to see him achieving this level of success.
In addition to Leonard and Murray, New Balance also represents other NBA studs such as Denver Nuggets guard Jamal Murray and Oklahoma City Thunder forward Darius Bazley, among others, as the sportswear brand continues to become a force within the space.
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