New York Giants wide receiver Odell Beckham Jr. is now a man with his own logo.
As Darren Rovell of ESPN pointed out via Twitter, sports apparel giant Nike has filed a trademark for OBJ's unique logo.
JUST IN: Nike has filed to trademark this new "OBJ" logo for Odell Beckham Jr. pic.twitter.com/I9MeYWT9B0
— Darren Rovell (@darrenrovell) May 7, 2018
For those who didn't see this coming, shame on you.
Odell Beckham Jr. isn't just a football player. He isn't just a man, either. He's a walking, talking brand fit to rake in millions for those around him and those who agree as partners.
Everything he does, says and, most importantly, post on social media, gains attention. It doesn't hurt that he seeks this attention either, but that's far from the point.
OBJ has always represented a brand. Now it's official with his own unique logo.
As you've already seen from Rovell's tweet above, the logo is simple yet sleek. It's a combination of the letters O, B and J—the three letters that are known worldwide when calling Odell Beckham Jr.'s name aloud.
Beckham Jr., 25, will have to now complete his first NFL comeback. After a season-ending injury after just four games in 2017, Beckham's first real awful NFL season became reality. He could only muster 302 yards and three scores on 25 receptions prior to missing the rest of his team's horrid campaign.
His career totals are an entirely different matter.
Through 47 games and four seasons, he's amassed 4,424 yards and 38 touchdowns on 313 official grabs. Marks through his first three seasons were historical in many ways as he broke many records along the way.
From here on out, when you actually use the nickname “OBJ,” Nike will be watching with an attentive eye.
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