New Orleans Pelicans point guard Lonzo Ball has reportedly sold Big Baller Brand's distribution warehouse in Los Angeles, according to a report by the LA Times' Neal Leitereg.
The 14,635-square-foot building was used as a distribution center for Big Baller Brand, a clothing and footwear company launched in 2016 by Ball’s father, LaVar Ball. Lonzo Ball is a majority owner in the apparel company, which produces his signature Z02 shoes.
The sale of the warehouse comes roughly four months after Ball severed ties with Gregory Alan Foster, a part-owner of Big Baller Brand. Lonzo claims that Foster stole more or less $1.5 million from his personal and business accounts. The Ball family sued Foster for fraud and are seeking to recoup more than $2 million in damages.
Even without Foster case, Big Baller Brand has never really found its foothold in a competitive basketball apparel market. Despite LaVar's constant media appearances to promote the business, it was pretty obvious that it can never rival with the likes of Nike, Adidas, Under Armour, New Balance, and Puma. Moreover, BBB has received a lot of complaints and negative reviews from customers, ranging from delayed deliveries of online orders to defective products.
Since cutting ties with Big Baller Brand, there have been rumors that Lonzo is potentially going to sign an endorsement deal with Nike, although that might be put on hold as he continues to recover from the ankle injury that sidelined him since January.
It is unclear as to what direction BBB is headed now, but one thing's for sure: Zo is no longer the face of the company.
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