The Utah Jazz are set to embark on another playoff journey, and they just made a big move to enhance the in-arena experience for fans at Vivint Arena with a new partnership with Digital Seat Media. The Jazz join the Oklahoma City Thunder as the two NBA teams to currently partner with Digital Seat Media.

What does this new partnership entail?

Digital Seat Media installed over 18,300 tags in Vivint Arena, which will allow fans to use a QR code for a number of different functions all from the comfort of their seats. This includes ordering food and drinks, buying things from the Jazz Team Store, pulling up arena maps and downloading the CoinZoom app to access the latest Jazz NFT drops. The Jazz recently announced a partnership with CoinZoom, a U.S.-based cryptocurrency exchange.

“Digital Seat is the perfect solution to support our CoinZoom partnership and their NFT offerings,” said Jim Olson, President of the Utah Jazz. “Their technology is very flexible and provides the Jazz a turnkey solution while at the same time enabling a foundation for bringing additional innovative and creative experiences to our fan base in the future.” 

There are a number of other perks available through these tags, including special coupons and offers, rosters, stats, Instagram filters and more. This will all make for a more immersive fan experience at Jazz games, and these tags can be used with any mobile phone brand and doesn't require the download of an app.

“We’re excited to partner with the Utah Jazz and provide fans with a crypto interaction that will enhance their game experience,” said Cameron Fowler, CEO of Digital Seat Media. “The Digital Seat platform and its unique fan engagement modules provide a strong foundation for future enhancements to the CoinZoom partnership as well as possibilities for additional fan and sponsor integration. We’re extremely bullish on the future and can’t wait to get started.” 

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