Brooklyn Nets superstar Kyrie Irving is continuing with his campaign to try to put the silhouette of the late Kobe Bryant as the iconic figure representing the NBA logo. Kobe would replace Jerry West, who is nicknamed both “Zeke from Cabin Creek” and — in reference to the NBA's branding over the past half-century — “The Logo.”

Kyrie Irving claims that it's only just fitting to put a figure like Kobe Bryant as the league's logo and echoes his previous statements that “Black kings built the league”.

“My thing is paying homage to the example that's been set by that man,” Irving said (via SNY Nets). “Kobe Bryant. Logo. Yes. Needs to happen. I don't care what anyone says. Black kings built the league. That's exactly what I meant, it's exactly where I stand.”

With everything going on in the world today, plus everything that's been happening in the league these past few years, one could understand Irving's rather stubborn perspective regarding Kobe Bryant. The iconic NBA logo of the legendary Jerry West has been the league's banner since 1969 and if there's a time to rebrand and modernize this emblem, it's probably now.

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And, to Irving's point, it would be fitting to put a character like Kobe Bryant as the league's symbol not just to honor his contributions in his time in the league but also the cultural implications of putting a Black man as the NBA's main symbol moving forward. Pushing such an initiative will further advance the movement of social justice and inclusivity and would be a monumental decision that would echo across different generations and cultures.

Though Irving has put out a few questionable concepts in the past, this Kobe Bryant logo campaign is something a lot of people in and out of the league will definitely support in the coming months.