Dallas Mavericks governor Mark Cuban is making it acceptable for Mavs fans to make purchases using Dogecoin.

Cuban told the New York Times he felt it would be an opportunity for Dallas to mix things up in a business sense, also allowing the organization to explore a new avenue:

“Sometimes in business you have to do things that are fun,” Mavs owner Mark Cuban said, via NYT's Dealbook.

The outspoken “Shark Tank” star has been quite excited about Dogecoin for some time, even noting he was using it to teach his son about investing.

https://twitter.com/mcuban/status/1358811975074131975

Indeed, Cuban alluded to Dogecoin as a vehicle for younger people, joking that teens on TikTok are already all over crypto trends:

“For those of you who would like to learn more about Dogecoin,” Mavs owner Mark Cuban said, via Dealbook, “we strongly encourage you to talk to your teenagers who are on TikTok and ask them about it. They will be able to explain it all to you.”

This is not the first time the Mavs have allowed cryptocurrency as a form of purchasing power. Cuban OK'd Bitcoin purchases back in May of 2019.

All transactions made via Dogecoin will be processed by BitPay, the same crypto payments company currently handling Dallas' Bitcoin purchases.

It is hardly surprising to see Cuban jump at the latest in cryptocurrency, especially if–as he suggests–it allows young people to make purchases as fans and loyal customers.

Cuban has (naturally) not been shy about lending his voice to some of the most prominent happenings in the business world as of late, including and especially the GameStop short squeeze saga.