The Denver Nuggets will be sponsored by Western Union during the 2017-18 season, the team announced on Monday.
The franchise will become the 11th team to sport a patch with a company logo.
“We are proud to have this new partnership with Western Union who, like the Nuggets, are Colorado-based but with an incredible international presence,” said Kroenke Sports & Entertainment’s President and CEO Jim Martin. “Being able to better connect with our fans both locally and worldwide is crucial, and combining forces with such a highly regarded global company as Western Union, with its powerful presence and brand, is an affirmation of the significance the NBA and Nuggets have in Colorado, the US and throughout the world.”
As an official sponsor of the team, Western Union will appear prominently in ads throughout the game at the Pepsi Center and in many fan treats throughout the regular season and postseason.
In addition to that, the Nuggets have agreed to make annual donations to The Western Union Foundation to support its philanthropic activities.
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