UCLA freshman and lottery pick hopeful Lonzo Ball was torn apart by the internet upon releasing his new signature shoe line the ZO2, including a standard and a premium model, along with a comfort slide pair.

The premium ZO2 Prime will retail for $495, the most expensive non-limited edition shoe out to hit the market. Twitter obviously had its share of good fun.

Nike, adidas, and Under Armour are having a good kick out of this.

Which do you feel would be more popular by the end of Lonzo Ball's rookie season? Overwatch or his brand new shoe line?

The sports world is indeed the same as before, sorry LaVar.

These ZO2 Wet, the premium edition of the Prime line, come with an autograph in what looks like a golden permanent marker, guaranteed to last while you cry about spending $995 in this pair of shoes.

Maybe they did?

2K all day with all the virtual currency going to them stats!

Wow, that's saying something…

Last but not least, there are these $220 ZO2 Slides that will make you slide right into poverty after copping a pair.

Me neither, drinks don't buy themselves in my world.

Yet another shocker…