After getting shut down by the trinity of basketball shoe retailers — Nike, adidas, and Under Armour — Lonzo Ball has revealed his own signature sneaker line from his family's brand “Big Baller Brand.”
This new line features three different models, starting with the ZO2 Prime, retailing at $495, then the ZO2 Wet at $995, which includes Lonzo's signature on the side of the shoe, and finally the ZO2 Slide, which goes for a cool $220.
The Sports World is Forever Changed. Introducing Lonzo's 1st Signature Shoe: The ZO2 Prime. pic.twitter.com/5JN1OLxlZS
— Big Baller Brand (@bigballerbrand) May 4, 2017
According to the brand's website, the ZO2 Prime model has a “microfiber python texture” in matte black and a “Delorean finish.”
Independence is Beautiful. We are proud to present the ZO2 Wet.
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Signed By Lonzo | LED Box Included pic.twitter.com/OnaUCLlLZQ— Big Baller Brand (@bigballerbrand) May 4, 2017
& Lastly, The ZO2 Slide. pic.twitter.com/gyzHscfA3w
— Big Baller Brand (@bigballerbrand) May 4, 2017
Needless to say, all of these prices are the highest by any retail shoe out in the market this season.
“We said from the beginning, we aren't looking for an endorsement deal,” Ball said last week, according to ESPN's Darren Rovell. “We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either.”
BBB's proposition is quite a far reach, not only overly-exceeding the market price for the retail of basketball shoes, but with the website also claiming there will be no refunds or exchanges once the shoes ship in Nov. 24.
Lonzo Ball has only played one year in college, being eliminated from the NCAA tournament in the Sweet 16 after a double-digit loss to Kentucky. He's expected to be drafted in the top three of this year's NBA Draft.
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