The Golden State Warriors have gotten off to a 2-10 start to the season, a record completely opposite to the recent basketball excellence they've displayed over the past half-decade. Amid a slew of injuries and many young and inexperienced players, head coach Steve Kerr notes his team must not allow outside narratives to seep in.

“I don’t want our mind-set to just allow failure to sink in,” Steve Kerr told Scott Cacciola of The New York Times. “Because we all read stuff, we all hear stuff and we all see stuff. Players have it at their fingertips on their phones, and all the chatter out there is, ‘All right, so the Warriors are going to be in the lottery.’ But we can’t succumb to that. We have to fight and scrap for every win we can get.”

The Warriors look every bit bound for the lottery, currently dead last in the Western Conference and overall in the NBA. One could argue there has never been such a stark fall from grace — going from the pinnacle of the sport to the depths of its very cellar.

Golden State will lose a lot more games over the course of the season, but the young players can't make this their new normal — especially when veterans like Klay Thompson and Stephen Curry are bound to return from injuries and expect very different results.

The Warriors are a shell of the championship-laden roster they used to be, but Kerr is hoping the winning culture can prevail in the midst of some tough times, which can be his toughest challenge yet as a coach in this league.