Adidas has finally jumped over the Jumpman as the second-most popular sneaker in the United States, according to the announcement by market tracking company NPD Group as reported by ESPN's Darren Rovell.
Nike remained as the brand leader in the industry, but Adidas is slowly getting back in the game, with the surpassing of the Jordan Brand the latest proof of how they regained stability in the past two years.
According to Rovell, Adidas had only four percent of the market back in 2015. However, from January to August of this year, Adidas got 11.3 percent of the US market share. These figures show significant increase from their 6.6 percent over the same span in 2016.
“I've never seen a brand in the sneaker industry grow this fast,” NPD sports industry analyst Matt Powell said.
By comparison, the Jordan Brand had a steady, albeit small, growth from 9.4 percent in 2016 to 9.5 percent this 2017. Meanwhile, Nike saw a decrease in their share from 39 percent in the first eight months of the previous year to 37 percent this year.
As reported by Rovell, Adidas' tremendous growth came on the heels of a significant boost in overall sales. Adidas' US sales grew 41 percent and 45 percent in the last two reported quarters as compared to Nike's three percent and zero percent.
Nike would certainly hope that their increased presence in the NBA will help them revitalize their declining sneaker game. The same goes for the Jordan brand, especially after handing reigning league MVP Russell Westbrook a lucrative 10-year extension.
For Adidas, however, they could only keep on what they are doing and hope for the best to inch closer to their biggest rival.
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