There has been no love lost between the Boston Celtics and the Los Angeles Lakers but Celtics president and general manager Danny Ainge this rivalry to new levels by comparing LeBron James' professing himself as the greatest player of all-time to President Donald Trump.

James said during an Uninterrupted video that by beating the 73-win Golden State Warriors of 2015-16; the team with the highest-winning regular season mark in NBA history, that automatically made him the GOAT.

“His career's not over,” Ainge said on 98.5 The Sports Hub's “Toucher & Rich” (via Darren Hartwell of NBC Sports Boston). “I'd just like to — why he's saying that, I don't know. Maybe he thinks that that sells. Maybe he's taking the Donald Trump approach and trying to sell himself. I don't know.”

James' comments came out of the blue and following a groin injury that has now sidelined him for several games.

Despite winning a championship in 2016, the Lakers forward has lost in three of his last four attempts at a championship and has only succeeded in three of his nine attempts at a title.

Clearly, to Ainge, James professing himself as the GOAT comes off as a desperate shot to put himself in the conversation after two straight failures to capture the championship, now with his team quickly slipping out of the playoff race after a Christmas Day win over said Warriors.

Ainge was rather diplomatic when asked who could take the title of GOAT but noted James would have to finish his career first before a talk could ensue.

“Obviously LeBron is in every conversation with who is the greatest player of all time,” Ainge said. “But time will tell. I don't know if anyone knows who the greatest of all time is, because the years are so different.”

Small victories have been aplenty in LeBron's career but it's some of the bigger ones that have gotten away from him, and those are the ones Ainge is questioning after hearing a boisterous tone in his claim.