Kobe Bryant is a legend revered by many.
All over the world you can mention the Lakers‘ star and most likely more than a few people will know who you are talking about. This is especially true in China, where Nike created an ad for The Black Mamba in the way that only Nike can.
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Nike and Wieden + Kennedy Shanghai created the inspiring 60-second tribute commercial.
“Kobe has an intimate relationship with the Chinese ballers, so he knows exactly how to teach and motivate them,” says Terence Leong, creative director of W+K Shanghai, according to Tim Nudd.
“Together with Nike China and Kobe, our team crafted the script and made sure the film was just as provocative as the man himself. It was an intense and uncompromising process because Kobe was just as demanding on the creative team as he was on the Lakers.”
Kobe has just four games left in his illustrious NBA career. One of which will be against the Houston Rockets, the team of former center Yao Ming, who quickly popularized basketball in China when he was the taken as the number one overall pick in 2002.
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