Former USC running back Reggie Bush is determined to “expose” the leadership at the NCAA after it refused to revisit past penalties, thereby preventing Bush from getting his 2005 Heisman Trophy back — despite the Supreme Court NIL ruling that enables amateur athletes to now profit off their likeness.
Earlier this month, the Heisman Trust determined that Bush's trophy would only be returned if the NCAA reversed USC's vacated records. The day before, following the NIL ruling, Bush lobbied for the return of his Heisman.
On Wednesday, the NCAA announced that it will not reverse past penalties nor vacated records. In response, Bush's attorney posted a letter on Bush's Twitter account vociferously decrying the decision.
“Today…the NCAA doubles down on its decade-plus draconian penalty of a teenage kid who had his award taken away based on a sham investigation,” Alex Spiro wrote. “You have to wonder if profiting from kids for this long has clouded the NCAA's judgment as to why we have student athletes in the first place.”
A sham investigation that’s about to get exposed… pic.twitter.com/uNK6JIcxPq
— Reggie Bush (@ReggieBush) July 29, 2021
On Thursday, Bush hopped on Twitter to threaten the NCAA and president Mark Emmert with his own series of tweets.
The greatest story in college football history has just turned into the greatest cover up by the @ncaa that settlement for $8Million is proof of the lies and deceit at the highest level.
— Reggie Bush (@ReggieBush) July 29, 2021
I just want to know if the President of @NCAA Mr. Mark Emmert is ready to step up to the podium and finally tell the truth. College football fans deserve to know the truth, USC fans deserve to know the truth
— Reggie Bush (@ReggieBush) July 29, 2021
Yesterday the @NCAA doubled down on its lie while they had this settlement done weeks ago. They tried to hide it but you can only hide so much before the truth comes out. What will they do when the whole world finds out about all the lies this case was built on?
— Reggie Bush (@ReggieBush) July 29, 2021
Bush won the Heisman during a historically electric season for the Trojans. In 2010, he was forced to return his trophy and the NCAA hit the USC program with notoriously harsh sanctions — a two-year postseason ban, 14 vacated victories (including the 2004 National Championship), a loss of 30 scholarships — after an “investigation” revealed that Bush's family accepted cash, expenses, and a home in San Diego as the star tailback earned yards, profits and titles for the Trojans.
Bush was forced to disassociate with USC for 10 years.