Under Armour is slated to release Stephen Curry's signature sneaker, the Curry 7 in the “UNDRTD” colorway, which will launch on Nov. 1 for $140 retail at UA.com.
Curry has been seen wearing this model before during his summer training sessions, but could debut the shoe as soon as Thursday's season-opener, as the Golden State Warriors take on the Los Angeles Clippers.
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The shoe features some of the same familiar technology — a textile material in the forefoot that offers both breathability and flexibility, while the mid-foot is reinforced with a TPU layer for ideal lockdown.
The HOVR cushioning technology from the Curry 6 iteration will return on this newest model along with the Micro G foam in the forefoot that helps Curry change directions with relative ease while staying in full control.
Curry also teased a look into the new colorways of his signature line on Instagram, this time in a second pink and melon palette, which is scheduled to release on Nov. 11 in China and Nov. 29 worldwide.
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The two-time Most Valuable Player could be hunting for his third award this upcoming season, as the fate of the Warriors will largely depend on his his elite-level shooting and playmaking ability to contend in a hopeful Western Conference.
The Curry line of sneakers has been a signature part of his road to the elite at his position, now considered among the top-five players in the league.
Curry is coming off a fifth straight trip to the NBA Finals and this 2019-20 campaign with the Warriors could be one that highlights not only his full offensive repertoire but also his new colorful footwear and style.
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