Kevin Durant isn't a fan of the Under Armour brand and his latest comments aren't helping the struggling Maryland-based company either.
In an interview with The Ringer's Bill Simmons on his podcast, the Golden State Warriors forward shared that one of the reasons the Georgetown Hoyas and Maryland Terrapins weren't able to retain some of its booming local talent is due to the sneaker wars that take place early in the high school level.
“I think a lot of kids, to be honest, they don’t choose Maryland unless they play in an Under Armour system coming up,” Durant said. “Shoe companies have a real, real big influence on where these kids go.
“Nobody wants to play in Under Armours, I’m sorry. Like, the top kids don’t, because they all play Nike.”
While in the later few years of his career, Durant has gone on to become the Keith Olbermann of the NBA, saying the ugly truths that not many would care to talk about. This particular one is a truth that has been backed up by the numbers, as Under Armour's stock has plummeted a whopping 44 percent since the start of the fiscal year and funnily enough, another 3 percent since Durant made the comments in Simmons' podcast on Monday, according to CNBC.
Durant happens to play in the same team as the very face of UA, Stephen Curry, who has seen the hit of having an immensely popular sneaker turn into a potential dud.
Asked if he had shared these thoughts with his superstar teammate, Durant felt that wasn't necessary.
“Nah, but come on man, everybody knows that, but nobody don’t want to say nothing. The kids that played, that grew up in the Under Armour system, they go to [University of] Maryland.”
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