AEW Fight Forever is now 50% off at “participating stores,” now selling for only $29.99, from its original $59.99 price point when it was first released in June last year. The price drop is effective on all platforms.

As of press time, it appears that the price drop is only for physical copies of the game, as the game's page on storefronts like the PlayStation Store and Steam still displays the original $59.99 price tag.

The price drops happened just a few weeks since the game's latest update, where AEW Fight Forever welcomed “Timeless” Toni Storm to its roster. The decision to lower the price tag may have been made at an earlier time, but lowering the game's price just after a new DLC was released might suggest that the game isn't selling as well as AEW hoped it would at this point in time.

Fans Angry Over AEW Fight Forever “Failure,” Price Change

Meanwhile, AEW Fight Forever fans have shown their disappointment over the game's trajectory since its release. It can be remembered that the game enjoyed massive support from fans when it was first revealed, with many fans hopeful over the game's similarity to old-school wrestling games.

However, the game has not aged well, and the recent content updates have left fans dissatisfied with what THQ Nordic promised to be an ever-evolving game with new content and features added over time.

This recent price change rekindled fans' dissatisfaction with the game, believing their original support was wasted. Some say they feel fleeced by purchasing the Elite version of the game at launch, and there are even some who say that the game should have launched at $29.99 or should have been free like a mobile game.

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Fans continue to make sure that their displeasure is felt by AEW, with the game currently having a “Mostly Negative” recent reviews Steam rating.