Paul Pierce was all about the smoke during clutch situations when he starred for the Boston Celtics. That phrase, however, has taken an entirely different meaning these days.

The Celtics legend has been busy with a bunch of other ventures since he was given the pink slip as ESPN analyst early this year. On Sunday, he was back in Beantown to promote “Truth Number 34,” his own line of cannabis products at a local dispensary.

It’s now widely known that Pierce has grown a liking to marijuana since retiring from the NBA in 2017. Now, he has a joint business with himself. Get it? When asked about his latest endeavor, as competitive as ever, the former Finals MVP said the quality of his cannabis line is just like his playing style (via Celtics Wire).

“I know we’re going to bring something you can depend on, something you can go to, something that’s clutch. Similar to my play. That’s what my product is going to be.”

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The 43-year-old Pierce has advocated for marijuana as a viable medical option and wants to erase the stigma among users in the city he led to an NBA championship in 2009.

Pierce, who also played for the Brooklyn Nets, Washington Wizards, and Los Angeles Clippers, has had his fair share of controversial reefer-related videos recently, including a live video of himself inside a massive marijuana greenhouse.

Still, Paul Pierce will forever be a Celtics icon, and with his latest business, he only further proved that he will always be green.