ClutchPoints today announces its new partnership with Players Media Group (PMG), an athlete-owned and culture-powered media and entertainment company that is home to the widely popular PlayersTV network.

“At ClutchPoints, our brand has always been to put the fans first. And by seeing the innovative athlete-first experience that PMG is striving for, it truly becomes a match made in heaven,” says ClutchPoints founder Nish Patel. “We are excited to partner and create content that allows us to bring every fan in every city into the collective network: From 1-hour shows on TV to 10-second clips on TikTok and everything in between. This partnership helps us solidify an original content vision that appeals to all ages, demos, and geos across the globe.”

As part of the strategic investment in PMG, ClutchPoints will launch an exclusive PlayersTV channel across its platform in addition to co-producing new, original content with PlayersTV.

“ClutchPoints is one of the fastest growing sports media companies, and we’re excited to team up with them to expand our digital footprint and overall reach,” says PMG co-founder Deron Guidrey. “With ClutchPoints being a platform built by and for fans and PlayersTV catering to athletes, our platforms are complementary, making this partnership a no-brainer. We will bring fans and athletes together, making it easier for fans to access the content they desire, and easier for athletes to reach their fans. This deal was a year in the making – we met with ClutchPoints for the first time at the PlayersTV NBA All-Star event in 2020 – so we’re thrilled to be making this announcement today.”