LeBron James surely loves this: Portland Trail Blazers forward Carmelo Anthony is taking his talents to production. Anthony announced on Tuesday in an interview with Variety that he and his business partner Asani Swann are debuting Creative 7—a productive and content company that already has a couple of TV and film projects.
Carmelo Anthony joins Los Angeles Lakers’ superstar LeBron James and Brooklyn Nets’ superstar Kevin Durant in the production world.
Carmelo Anthony’s Creative 7 has a couple of projects already in the works specifically “Blood Brothers” which is a series about the friendship between Muhammad Ali and Malcolm X. Another project the company is working on is an unnamed one featuring a group of young basketball players who faced racism and violence.
It seems Carmelo Anthony and Creative 7’s projects are going to be insightful and worth watching. When asked who inspired the forward to get into production, Anthony said it’s mega-star and former WWE wrestler Dwyane “The Rock” Johnson. Johnson is one of the highest paid actors in Hollywood and has his own production company as well.
Carmelo Anthony was inspired by how Johnson approached the production scene and how much work and time the wrestler put into it.
The Blazer was also moved by two iconic characters on TV shows specifically “Martin” from “The Fresh Prince of Bel-Air” and Spike Lee’s “Do the Right Thing.” classic. Moreover, the goal for Carmelo Anthony and his buddy Swann is to give diverse storytellers an avenue to talk about their own experiences that have yet to be told before.
In the words of Swann: “This is a movement versus a moment.”
Intersections of sports, culture and politics contain great relevance, or at least the potential to stir the human spirit and create new understandings in the current American situation. The tumult of politics and the ways in which athletes have been involved in national issues have given topics a level of urgency they might not have held before. Carmelo Anthony appears dedicated to exploring these topics in greater depth.
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