Portland Trail Blazers star point guard Damian Lillard has extended his partnership with 2K Sports and NBA 2K by reaching a multi-year agreement which includes in-game activations, advertising, promotions, soundtrack contributions and community engagements, according to Chris Haynes of Yahoo Sports.
The song “Money Ball” from Lillard's latest album titled “Big D.O.L.L.A.” will be featured in NBA 2K20:
“Money Ball” from the hit Dame DOLLA album titled “Big D.O.L.L.A.” will be featured in NBA2K 20. https://t.co/RtHoiIjcIx
— Chris Haynes (@ChrisBHaynes) August 29, 2019
It has been a great summer for Damian Lillard. After guiding Portland to the 2019 Western Conference Finals, Lillard signed a lucrative four-year, $196 million extension with the franchise.
Last season, Lillard averaged 25.8 points and 6.9 assists. The superstar has no intention of ever leaving the Blazers and wants to be the guy who brings a championship back to Portland.
Entering next season, Lillard is 5,131 points behind Hall of Famer Clyde Drexler as the Blazers' all-time leading scorer. It's safe to say Lillard is already the most popular Blazer ever, though.
Portland made some moves this offseason its hoping will help the club in the long run. The Blazers acquired Kent Bazemore from the Atlanta Hawks and Hassan Whiteside from the Miami Heat, and they signed Pau Gasol, Mario Hezonja and Anthony Tolliver in free agency.
Portland also gave CJ McCollum a contract extension this offseason. As is the case every season, the Blazers will go as far as Lillard and McCollum can take them.
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