Under Armour Articles - Page 2

Stephen Curry’s Under Armour brand could soon get the GOAT treatment, as the Golden State Warriors star could soon become his very own brand. According to Let’s Go Warriors, the two-time MVP could have his own brand become a subsidiary under the UA umbrella, much like Michael Jordan made the Jumpman logo and Jordan Brand […]

Ask any NBA fan anywhere in the world and it’s close to impossible for anyone of them not to know who Stephen Curry is. Such is the widespread popularity of the Golden State Warriors superstar, and in more ways than one, he has had a hand in expanding the reach of the league on a […]

Golden State Warriors superstar Stephen Curry finally got a signature sneaker about half a decade into his NBA career. It may have been a tad bit late, but it did take him a little while in the league before he turned into a full-fledged superstar. Once he got over his ankle issues and stayed healthy, […]

Under Armour has filed a trademark for a new logo, and it might just belong to Philadelphia 76ers star Joel Embiid. The sports company described the logo as an “abstract design featuring a series of curved lines.” According to attorney Josh Gerben, the same trademark was filed in Jamaica on Jan. 28: On June 2nd, […]

Soon-to-be No. 1 WNBA Draft pick Sabrina Ionescu is being heavily courted by one of her NBA idols to join Under Armour. Stephen Curry of the Golden State Warriors is hard at work, hoping to convince the University of Oregon star to join the UA family of athletes. Ionescu, who owns the NCAA record for […]

Under Armour is slated to release Stephen Curry’s signature sneaker, the Curry 7 in the “UNDRTD” colorway, which will launch on Nov. 1 for $140 retail at UA.com. Curry has been seen wearing this model before during his summer training sessions, but could debut the shoe as soon as Thursday’s season-opener, as the Golden State […]

Stephen Curry is set to start his 11th season in the league, this time with the release of his signature shoes, the Under Armour Curry 7, which are slated to release around the world in the UNDRTD colorway on Nov. 1 through UA.com — only a week after the start of the 2019-20 season. The […]

The Texas Tech Red Raiders won over the Michigan State Spartans on Saturday, making them the first Division I Men’s Basketball team sponsored by Under Armour to play in the national championship. Texas Tech will be first Under Armour team to play for the college basketball title. — Darren Rovell (@darrenrovell) April 7, 2019 Peep […]

The sneaker bidding war for Duke freshman and soon-to-be top-pick rookie Zion Williamson has reportedly been narrowed down to a three-horse race. A recent report by Jess Golden of CNBC has Under Armour CEO Kevin Plank giving Williamson his due props, but saying his company will have to be thoughtful in what they can offer, likely […]

It was just a little over three months ago when a letter from Riley Morrison made its way to Stephen Curry asking why his signature shoe wasn’t available in girl’s sizes or styles. The letter from the 9-year-old hooper had an impact on the two-time MVP, because he let her know right away that he […]

All-Star Weekend is one of the most festive parts of the NBA season, and one of the staples of event are all the epic parties that go down. However, Golden State Warriors superstar Stephen Curry is having none of it, with the 30-year-old telling his shoe sponsor, Under Armour, to ditch their All-Star Weekend party altogether […]

Orlando Magic center Mo Bamba is the latest NBA player to sign a shoe deal. According to a report from ESPN’s Nick DePaula, the former Texas Longhorn standout has reached a multi-year endorsement deal with Under Armour. Orlando Magic 1st round pick Mo Bamba has signed a multi-year shoe deal with Under Armour. He’ll look […]

Philadelphia 76ers star Joel Embiid, who recently signed with Under Armour, was reportedly prodded on by the brand’s top athletes in the Golden State Warriors’ Stephen Curry and the New England Patriots’ Tom Brady to join the growing squad, successfully luring the Sixers star to their team. According to a report Nick DePaula of ESPN, […]

Philadelphia 76ers big man Joel Embiid is one of the most interesting personalities in the NBA and one of the most marketable athletes in the game. Now, the larger-than-life Sixers star is in agreement with Under Armour on a deal, according to Pete Thamel of Yahoo! Sports. Thamel writes: Philadelphia 76ers All-Star center Joel Embiid is signing with […]

The Golden State Warriors will get a boost on Friday night with Stephen Curry expected to rejoin the lineup after nursing an ankle injury, and it will be a welcome sight for a team that has been hit hard with injuries the last few weeks. ESPN Sources: Reporting with @ramonashelburne that Golden State is targeting […]

Stephen Curry is perhaps Under Armour’s biggest endorser. The 3-point assassin has his own brand of Under Armour shoes and it’s a profitable line because of the Golden State Warriors star’s stature. In wake of Curry’s 30th birthday, Under Armour released the new Curry 5 “Pi Day” edition sneakers. In celebration of Curry’s birthday on […]

With the All-Star Weekend coming up later this week, players who will be participating in events scheduled are already preparing for everything from gear to dinner reservations with family. That includes what shoes they are going to wear for the big game, just like what Under Armour has developed for Stephen Curry. The Golden State […]

Under Armour is taking advantage of the technological advances nowadays with the release of the Curry 4 “More Dubs” this weekend. They have found a way to lessen the lines in stores, by utilizing social media and a special delivery device in specific locations. Drones were used by the shoe and apparel manufacturers in a […]

Businesses across North America have not been doing well during the third quarter of this year, as it has been reported that their total revenue has gone down by 12 percent. That includes one of the biggest shoe and apparel manufacturers in the world, Under Armour, who have lost 5 percent of their revenue in […]

Under Armour hopes to bounce back from a stock pitfall this fiscal year with the release of the Stephen Curry’s signature line; the Curry 4, this time with the “More Magic” colorway, which drops on Saturday, Oct. 7. This new iteration, which was initially slated to become only a China exclusive, will be released there […]

Stephen Curry and Kevin Durant flashed their kicks and posed for an Instagram photo hours after their preseason loss to the Minnesota Timberwolves on Thursday. https://www.instagram.com/p/BZ3Zf-bgIFV/?taken-by=stephencurry30 Much had been made about the differences between the Finals MVP and the two-time MVP’s shoe-driven rift during this offseason, after the former, a Nike athlete, mentioned during an […]

An NBA team’s Media Day is a special event as it finally gives everyone a collective look on the entire team and catch up on them after months of mostly inactivity. It also allows reporters of different media outlets have all the players of a team in one event, ready to give out sound bites. […]

Kevin Durant caused quite a stir late last month when he took a shot at Under Armour by claiming that nobody wants to play while wearing their shoes. His statement caused the shoe and apparel giants’ stock to drop by three percent, however, what surprised many was the fact that the reigning Finals MVP, who is […]

Kevin Durant isn’t a fan of the Under Armour brand and his latest comments aren’t helping the struggling Maryland-based company either. In an interview with The Ringer’s Bill Simmons on his podcast, the Golden State Warriors forward shared that one of the reasons the Georgetown Hoyas and Maryland Terrapins weren’t able to retain some of […]

Kevin Durant has become the Jim Rome of the NBA, with his often hot-take-truther style, sparking controversy from time to time. During the second part of an interview in The Bill Simmons Podcast, Durant touched on the sensitive subject of sneakers, claiming no kid wants to play in Under Armour shoes. Speaking about college talent, […]

Giannis Antetokounmpo could be in the running to cash in big in his next sneaker endorsement deal. The lanky Milwaukee Bucks forward is making a mere $25,000 a year under Nike to wear his branded sneakers, but they’re a result of a four-year deal he signed with the shoe and apparel brand with the intentions […]

This year’s class of rookies in the NBA on Friday afternoon took part in the Panini Rookie card photo shoot. During the event, Phoenix Suns rookie forward Josh Jackson debuted the Under Armour Drive 4 Low sneakers that were snapped by the league’s Twitter account. It didn’t take long for his footwear to become a prominent topic […]

More money is coming the way of Dallas Mavericks rookie, Dennis Smith Jr. After signing a four-year rookie contract with the Mavericks, Smith appears to be not done generating profit before he even takes his first shot attempt in an NBA regular season game, as it was reported by ESPN’s Jeff Goodman that the former […]

Although Golden State Warriors superstar Stephen Curry is the top endorser for Under Armour‘s division for basketball apparel, the two-time NBA MVP hasn’t really been done justice by his benefactor with the previous releases of sneakers under his name. This past weekend, Curry participated in the American Century Championship golf tournament to flaunt his new pair of […]

Stephen Curry brought back the Larry O’Brien trophy to Oakland for a second time in three years, but he couldn’t do so without a proper nod to his Under Armour preseason ad for his Curry 3 shoes. “Make That Old” was the ad which claimed his sole intent this season was to make those 3-1 blown […]

After a relatively mild first half with only 12 points and six assists, Stephen Curry kicked his game to high gear in the second half, hitting four of his six three-pointers and putting the lead out of reach for the Cleveland Cavaliers. Most notoriously, the Golden State Warriors sharpshooter drained a pull-up 30-footer, as J.R. Smith […]

Stephen Curry wasted no time breaking into his brand new Curry 4s, which he debuted in Game 1 of the NBA Finals, coasting to an 113-91 win over the Cleveland Cavaliers with plenty of fireworks to boot. The long-range sniper found his range in the second half, pulling up on a dime from well beyond the […]

Stephen Curry is set to debut Under Armour‘s new Curry 4 shoes during today as his Golden State Warriors take the court against the Cleveland Cavaliers tonight for Game 1 of the NBA Finals. The shoes feature an all-white high-top profile, mesh support on the side of the ankle, a rubber toe band, and a sprinkled milkshake look […]

The NBA Draft is under a month away, and for Los Angeles Lakers fans hoping their favorite team drafts UCLA star Lonzo Ball, it can’t come quickly enough. While many do want Ball, others don’t want to deal with the headache that is his outspoken and seemingly crazed father, LaVar Ball. According to Darren Rovell, […]

After getting shut down by the trinity of basketball shoe retailers — Nike, adidas, and Under Armour — Lonzo Ball has revealed his own signature sneaker line from his family’s brand “Big Baller Brand.” This new line features three different models, starting with the ZO2 Prime, retailing at $495, then the ZO2 Wet at $995, which includes […]

The Ball family will look to take the branding of their kids to unprecedented heights. Following Lonzo Ball‘s dynamic freshman season with the UCLA Bruins that came to an end with a loss to Kentucky in the Sweet 16, his newly-hired agent, Harrison Gaines, plans to seek a shoe deal with one of the top sneaker […]

In a night mired by sadness around the NBA community, Golden State Warriors point guard Stephen Curry chose to honor those who died at the Ghost Ship warehouse during the Oakland fire earlier this month. The back-to-back MVP, partnered with his shoe brand, Under Armour, wore two different sets of sneakers with limited edition graphics honoring […]

The new Steph Curry shoes aren’t so hot. And Under Armour is paying for it. The company lost nearly $600 million in value on Friday due largely to the slow sales of Curry’s shoes. Via ESPN.com: Under Armour lost nearly $600 million of its value as a company Friday, as its stock plummeted by more […]

Shoe and apparel brand Under Armour had it all planned out — a second banner, another ring, a second (and this time unanimous) MVP — they were all gonna be part of a happy-go-lucky ad for the upcoming Curry 3 shoe set to debut the next season. They had every single accolade and record Stephen […]