Under Armour Articles - Page 3

Under Armour has unveiled the latest iteration of the shoe line endorsed by the company’s most iconic spokesman, Stephen Curry. The “Curry 3” in the familiar Golden State Warriors blue and yellow colorway is being called “Dub Nation Heritage” by the company. The shoe is made with material found in parachutes, which the company is […]

Less than a week away from the official release of NBA 2k17 and 2k Sports has released their “Momentous” trailer combining their previous area-focused trailers. The short video features a closer look at player textures, players that have changed teams, rookies and second-year pros along with all the improvements from the previous iteration. Everything from signature dribble moves to players’ […]

Stephen Curry and his wife Ayesha are currently on tour in China with Under Armour. Steph has been sharing various photos from the trip, and now Ayesha has something to share herself. In a semi-pickup game – they’re wearing jeans and not athletic shorts, but it likely wasn’t a completely spontaneous session – they played […]

Some of the NBA’s biggest stars have been to China on tour to do promotion for shoe companies like Adidas, Nike, and Reebok. Golden State Warriors star Stephen Curry‘s time has come as he recently flew to China to represent Under Armour. Under Armour has become one of the big sports apparel companies, gaining ground […]

Despite the unforgiving media roast that Stephen Curry‘s “Chef” colorway of the Curry 2 Low sneakers received during the playoffs, the shoes were actually a massive success as they sold out soon after release. Many fans expected Curry to wear the shoes at some point during the Golden State Warriors‘ playoff run, but the back-to-back MVP was […]

While Kevin Durant and Stephen Curry have joined forces in Golden State, the throne of the sneaker kingdom is still up for the taking. Curry is the face of Under Armour and Durant has a signature line with Nike, so it’s yet to be seen whose shoes and gear sell the most in a very competitive sportswear […]

Sports outfitter Under Armour is looking to tap into the lifestyle market with the release of the “Curry 1 Lux.” The shoe company has grabbed perhaps its most recognizable athlete in Stephen Curry and made him the face of this new venture. “Performance gets elevated as an expression for street culture,” Under Armour Vice President […]

The annual ESPN awards show, the ESPYS, were held on Wednesday night in Los Angeles. In addition to powerful speeches and recognizing legends, there were plenty of laughs to be had as well. Hannibal Buress assisted host John Cena for a bit in the show in which he pretends to be from the future. One […]

Under Armour unveiled the Curry Two Low “Chef” shoes on Thursday, and the general public seems not to like them – at least if the numerous memes and jokes the internet produced about them is any indication. Kent Bazemore, former Warriors teammate of Stephen Curry and fellow UA athlete, even took to Twitter to defend […]

Under Armour released Stephen Curry‘s newest signature shoe this week, but the internet didn’t take too kindly to the Curry 2 Low “Chef” editions. In fact, the new UA kicks were the butt of many jokes across the internet. But one NBA player is getting behind the shoes in a big way online, and it […]

Move over MJ, Stephen Curry is taking the shoe game to another level. In fact, he’s successfully targeting a market Jordan sneakers usually pass over. After getting as much youth as possible on board with Under Armour with his signature Curry line of shoes, there is a new colorway making its way to the store […]

Golden State Warriors’ star point guard Stephen Curry has been named the NBA league MVP for the second year in a row and, in the process, became the first MVP in history to be unanimously voted for the honor. Naturally, Under Armour is releasing a special shoe to celebrate his back-to-back MVP awards. .@StephenCurry30 went […]