Under Armour Articles - Page 3

Golden State WarriorsStephen Curry explains why he didn't wear "Chef" shoes in NBA Finals

Despite the unforgiving media roast that Stephen Curry‘s “Chef” colorway of the Curry 2 Low sneakers received during the playoffs, the shoes were actually a massive success as they sold out soon after release. Many fans expected Curry to wear the shoes at some point during the Golden State Warriors‘ playoff run, but the back-to-back MVP was […]

Golden State WarriorsUnder Armour CEO maintains that Golden State is still Stephen Curry's team

While Kevin Durant and Stephen Curry have joined forces in Golden State, the throne of the sneaker kingdom is still up for the taking. Curry is the face of Under Armour and Durant has a signature line with Nike, so it’s yet to be seen whose shoes and gear sell the most in a very competitive sportswear […]

Golden State WarriorsUnder Armour launches Stephen Curry off-court shoe line

Sports outfitter Under Armour is looking to tap into the lifestyle market with the release of the “Curry 1 Lux.” The shoe company has grabbed perhaps its most recognizable athlete in Stephen Curry and made him the face of this new venture. “Performance gets elevated as an expression for street culture,” Under Armour Vice President […]

Golden State WarriorsESPY skit trolls Stephen Curry's Under Armour shoes, Crocs responds on Twitter

The annual ESPN awards show, the ESPYS, were held on Wednesday night in Los Angeles. In addition to powerful speeches and recognizing legends, there were plenty of laughs to be had as well. Hannibal Buress assisted host John Cena for a bit in the show in which he pretends to be from the future. One […]

Golden State WarriorsVIDEO: Steph Curry responds to people hating on his new Under Armour shoes

Under Armour unveiled the Curry Two Low “Chef” shoes on Thursday, and the general public seems not to like them – at least if the numerous memes and jokes the internet produced about them is any indication. Kent Bazemore, former Warriors teammate of Stephen Curry and fellow UA athlete, even took to Twitter to defend […]

NBAKent Bazemore goes on Twitter rant to defend Steph Curry's new Under Armour shoes

Under Armour released Stephen Curry‘s newest signature shoe this week, but the internet didn’t take too kindly to the Curry 2 Low “Chef” editions. In fact, the new UA kicks were the butt of many jokes across the internet. But one NBA player is getting behind the shoes in a big way online, and it […]

NBAThe Internet is roasting Steph Curry's new shoes

Move over MJ, Stephen Curry is taking the shoe game to another level. In fact, he’s successfully targeting a market Jordan sneakers usually pass over. After getting as much youth as possible on board with Under Armour with his signature Curry line of shoes, there is a new colorway making its way to the store […]

Golden State WarriorsUnder Armour to release new shoe honoring Curry's second straight MVP

Golden State Warriors’ star point guard Stephen Curry has been named the NBA league MVP for the second year in a row and, in the process, became the first MVP in history to be unanimously voted for the honor. Naturally, Under Armour is releasing a special shoe to celebrate his back-to-back MVP awards. .@StephenCurry30 went […]

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