Before Panini entered the scene in 2012, the biggest name when it came to basketball cards was Topps. Although the card company still can’t manufacture NBA cards, they’re taking an alternate route with Overtime Elite to make their comeback to the basketball card market.
BREAKING: Topps is teaming up with @overtime Elite to capture the next generation of talent and make our long-awaited return to the court! 👀🏀
— Topps (@Topps) September 23, 2021
Just recently, Topps and Overtime Elite (OTE) entered into an exclusive agreement to produce trading cards of players playing for the latter. To mark the occasion, both companies have made the first four sports cards produced under this partnership available online.
OTE, a newly-launched basketball league, is targeting top-ranked players who are willing to forfeit their high school or college eligibility to jumpstart their professional careers.
According to Aaron Ryan, OTE Commissioner and President, Topps is an integral piece that will give their athletes many ways to connect with fans. He added that they are thrilled to have their brand back into the basketball market with their next generation of stars.
Topps, on the other hand, is also excited to partner with OTE to manufacture trading cards of the league’s inaugural season. David Leiner, Topps’ Global General Manager, stated that the company is proud to be the first to showcase basketball’s rising talent.
The first batch of Topps basketball cards is made available as NOW products. These are print-on-demand cards the company will use to immortalize seminal moments in sports. Collectors who want to give this brand a try can get their hands on these cards via Topps’ website and Overtime’s online store next month.
By December, the card company will release Topps Chrome and Topps Inception sets that feature OTE players. These products will be available for purchase at hobby shops and major retail stores, such as Walmart and Target.
With Topps returning soon to the basketball card market, hobbyists will have more options across the board. The same goes too for OTE as they aim to carve their own place in the industry. With these two brands working together, it’s ultimately a win for card collectors.