Nike pulled a quick one on sneakerheads all over the world by doing a surprise release of a pair of retro Air Jordan sneakers moments before the debut of ESPN’s highly anticipated Chicago Bulls docuseries, “The Last Dance.”

Nike dropped the Air Jordan 5 in the “Fire Red” colorway, which retailed at $200, and as expected, the limited number of pairs were sold out even before the show’s opening credits.

Here’s a look at Nike’s freshest drop:

The iconic Air Jordan 5 originally hit the market in 1990, which was right as the Bulls’ dynasty was getting underway.

Sneakerheads are some of the most passionate group of people when it comes to their hobby/craft, and they predictably jumped on the opportunity of celebrating the release of “The Last Dance” by purchasing a pair of the Jordan 5s. Well, this was the case for the lucky few who actually got ’em.

This was a pretty excellent marketing move by Nike, as they fully capitalized on the hype of the release of this groundbreaking documentary series. Nonetheless, their efforts pale in comparison to a certain auction house who reportedly auctioned off an autographed, game-worn jersey of MJ for no less than $216,000. Those guys certainly knew the right time to strike.

Follow ClutchPoints on Twitter & Instagram, and like us on Facebook. We can also be found on Flipboard where you can subscribe and follow us.

Are you 1000% an NBA fan?

🚨 Get viral NBA graphics, memes, rumors and trending sports news delivered right to your inbox with the Clutch newsletter.

*Sign up now and receive your own one-of-a-kind ClutchPoints photoshop with yourself and your favorite player!

All of our Bulls and NBA content can be found on the NBA section of the ClutchPoints home page here. For all of our college basketball content, click here.

Follow Bulls and NBA games live by downloading the ClutchPoints App and heading to the scores tab under the NBA section.

You can listen and subscribe to the Battle for LA podcast on Apple PodcastsSpotify, and Soundcloud. You can also find new episodes of Battle for LA, the ClutchPoints NBA Podcast, and Establish the Pass under the Podcast tab on the ClutchPoints home page.