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House of Highlights has become the haven for fans to see quick-hitting, viral videos in the world of sports. Omar Raja, the founder of the global phenomenon, shared on The Boardroom the humble beginnings of what started out as a mere Instagram account. To date, House of Highlights has amassed 21.3 million followers on IG and has expanded into a massive sports media brand.
Nowadays, the internet is condensed with so many different content creators and social media accounts posting the same clips within a short amount of time. That wasn't the case when Omar Raja created House of Highlights in his room at his college dorm at the University of Central Florida. As he revealed, part of the success he found was a result of his innovative ways.
Aside from the actual content, building a social media empire also entails the need to gain a massive following. It certainly took Omar Raja a lot of time to do this. Of course, he started out by riding the tails of the big fish, such as LeBron James and other famous NBA athletes. As the 26-year-old admitted, one of the crucial steps was also following and interacting with the people who followed the players. Likewise, it also took creativity in coming up with funny comments that would go viral on these athletes' posts.
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In addition, Omar Raja also revealed how he didn't get caught into featuring advertisements in his posts and videos. Ads often drove people on social media away, and this tactic proved to work for him since people loved the fact they were not getting flooded with ads from watching these highlights.
Currently, House of Highlights stands as one of the most successful stories in the growing age of social media. Eventually, the video-posting account became a brand and was eventually acquired by Bleacher Report.
Omar Raja shared a ton more recipes for his success. There is definitely a lot more that goes on aside from the aforementioned. Click here to learn more of his other secrets.
