Nike Articles - Page 21

Stepping into the 2017-18 season, Nike is rolling out a lighter, more efficient jersey design, putting an end to home and road jerseys as it’s been customary since the NBA‘s early days. The known worldwide outfitter will present a modified version of the jerseys Team USA wore at the Rio 2016 Olympics, sporting a much-lighter and flexible […]

The Big Baller Brand has once again taken center stage in the media after Los Angeles Lakers rookie Lonzo Ball decided to wear some Kobe A.D. shoes in Wednesday’s Summer League game against the Philadelphia 76ers. This has put forth several questions about what the 19-year-old’s long-term future with the company his father, LaVar Ball, has created. […]

Former UCLA and now Lakers guard Lonzo Ball is the main topic of conversation during summer league. Ball has really divided the opinion around the league. Some people dislike him because of his dad, LaVar Ball, but some look past his parent and enjoy watching this talented kid on the court. One specific thing about […]

Los Angeles Lakers rookie point guard Lonzo Ball has chosen to ditch his Big Baller Brand sneakers for some Nikes, as the No. 2 overall selection rolled out a pair of Kobe A.D.’s in proper purple against the Philadelphia 76ers in tonight’s Summer League matchup. Lonzo Ball dodges basketball to the head in warmups pic.twitter.com/xLzjYTzyfo — […]

Being the consensus top pick heading into this year’s draft, it was expected that Markelle Fultz will be pursued by some of the biggest shoe and apparel manufacturers to endorse their brand. When he eventually signed with Nike, it did not come as a surprise to many, especially with them having a long list of […]

Shortly after the Golden State Warriors clinched their second NBA title in the last three seasons, Nike fittingly played an ad starring 2017 NBA Finals MVP, Kevin Durant, detailing his 10-year legacy as a player coming into the league and all the criticism he’s faced throughout his career. “Debate This” sums up Durant in a […]

While many high-profile point guards now have a signature shoe in the NBA, expected lottery pick De’Aaron Fox isn’t wearing Russell Westbrook‘s Jordans, James Harden‘s adidas, or even Stephen Curry‘s Under Armour sneakers — rather opting for a player who no longer graces the hardwood, but has left his legacy on his shoes — Kobe Bryant. […]

Kentucky freshman point guard De’Aaron Fox has signed a multi-year shoe deal with Nike, according to Nick DePaula of The Vertical. Fox was the top target for the major brands out in the market, making this yet another big name in the regalia of athletes that sport the iconic swoosh across their sneakers. The 19-year-old has […]

Nike has been known to be one of most popular sports shoes and apparel brands in the world today. They have under contract some of the best athletes in different sports, with one of them being Kevin Durant, who is undoubtedly an elite player in the NBA. With the recent announcement of the release of […]

The NBA Draft is under a month away, and for Los Angeles Lakers fans hoping their favorite team drafts UCLA star Lonzo Ball, it can’t come quickly enough. While many do want Ball, others don’t want to deal with the headache that is his outspoken and seemingly crazed father, LaVar Ball. According to Darren Rovell, […]

Kevin Durant received a timely gift from Nike, as his latest signature shoe, the KD10, has officially been released. The announcement for the latest sneakers of the former MVP and four-time scoring champion, comes exactly 10 years after his first signature shoe was released in 2007. A video was also made where Durant talked about […]

After getting shut down by the trinity of basketball shoe retailers — Nike, adidas, and Under Armour — Lonzo Ball has revealed his own signature sneaker line from his family’s brand “Big Baller Brand.” This new line features three different models, starting with the ZO2 Prime, retailing at $495, then the ZO2 Wet at $995, which includes […]

Essentially from their birth, LaVar Ball has been hyping up his sons: potential 2017 top draft pick Lonzo, and his brothers LiAngelo and LaMelo. LaVar’s endless hype machine is built on outlandish claims and exaggerations, but while his plan has its merits, it also has received plenty of criticism. One of those critics is George […]

Nike‘s perhaps premier athlete, LeBron James has one of the best and most coveted sneakers on the market. But having said that, it doesn’t seem like sneakerheads and even impassioned LeBron fans are in love with his latest sneaker, the Nike LeBron Soldier 11. Sole Collector posted Sneakersspy’s leaked photo of the sneaker and their mentions […]

The Ball family will look to take the branding of their kids to unprecedented heights. Following Lonzo Ball‘s dynamic freshman season with the UCLA Bruins that came to an end with a loss to Kentucky in the Sweet 16, his newly-hired agent, Harrison Gaines, plans to seek a shoe deal with one of the top sneaker […]

Anno Domini. A reference to the year of the Lord put to work in the world of fashion. Nike has just unveiled the new Kobe AD, the first Kobe Bryant signature pairs released after his retirement. After much deliberation, the shoes were announced on Twitter, first by Nike’s PR director (showing the shoes themselves). Followed by the […]

Less than a week away from the official release of NBA 2k17 and 2k Sports has released their “Momentous” trailer combining their previous area-focused trailers. The short video features a closer look at player textures, players that have changed teams, rookies and second-year pros along with all the improvements from the previous iteration. Everything from signature dribble moves to players’ […]

Russell Westbrook, now the sole leader in Oklahoma City, may have just taken a subtle shot at former Thunder co-star Kevin Durant. In the new advertisement for Jordan Brand for the Jordan XXXI shoe, the tagline sounds like a mention to KD’s decision. “Some run, some make runways,” exclaims the Jordan Brand ad. Is Kevin the “runner” for […]

Isaiah Thomas has been pretty successful the past two seasons while playing for the Boston Celtics. The guard seems to be having a pretty good offseason, as well. Thomas was just married to his girlfriend, Kayla Wallace. At the wedding, Thomas sported a gray suit jacket, black pants, a black bow tie, and of course, […]

Carmelo Anthony is the most storied men’s basketball player in Olympic history. His accolades include being the only American men’s basketball player to play in four Olympic Games, being the only men’s basketball player to win three Olympic gold medals, and being Team USA‘s all-time leading Olympic scorer. To honor his legendary international career, his […]

Kobe Bryant has a had a lot of great signature shoes over the years and he has a new one on the way. But this time around, you probably won’t be able to get your hands on them – ever. Unless you’re a friend or family of Kobe, that is. The new kicks are a […]

Well that didn’t take long. Nike wasted no time releasing KD 9s in blue and gold just days after Kevin Durant signed with the Golden State Warriors. Releasing KD 9s in Warriors colors while the hype of Durant’s arrival to the Bay Area is still at dizzy heights will open up a whole new, big, motivated market for […]

Kevin Durant is one of Nike’s most prominent NBA athletes. It’s for that reason that he is able to take part in the design of his very own signature sneaker line. As technology advances, and sports demands of athletes rise, so does the quality of shoe performance. Not only does an athlete need a good […]

Nike has taken an early lead with the next crop of basketball talent coming into the NBA next season. After signing projected number one overall pick Ben Simmons to an endorsement deal, the company has signed another top prospect, Oklahoma’s Buddy Hield (reported by Nick DePaula, The Vertical). The contract includes footwear and apparel. Hield, 22 […]

The most prestigious and wealthy shoe company in the business has added another large asset to its artillery. According to Shams Charania of The Vertical, shoe giant Nike is closing in on a multiyear deal for projected number one overall pick, Ben Simmons. Charania’s sources stated that Simmons chose Nike over adidas after they raised […]

Nike just announced what will be the final colorway in the line of the Kobe 11 shoes, from his last signature pair as a player in the NBA. This specific shoe, mainly in the color black, was designed to pay tribute to Kobe Bryant‘s nickname The Black Mamba. It appears to be what would’ve been essentially a […]

It has just been announced that the NBA will start allowing teams to sell advertising space on jerseys starting in 2017. This means that jersey’s will feature ads similar to the Kia ads on the All-Star game jerseys this season. Along with ads being a topic of discussion, Adam Silver also revealed whether or not […]

During Kobe Bryant‘s amazing farewell tour, he developed a habit of signing sneakers for a number of opposing players around the league. He even managed to bring Tony Allen, one of Bryant’s greatest competitors, to the verge of tears. It wasn’t just big stars either; Bryant said he’d give them to anybody who asked. It’s […]

After Kobe Bryant‘s initial shoe deal with Adidas ended, it was time for the Mamba to decide: Nike or Reebok? After initial meetings with Reebok impressed Kobe, as detailed by Chris Palmer in Bleacher Report’s The Lab piece, it seemed that he might sign with the company that had Allen Iverson‘s signature shoe. But it […]

Kobe Bryant is rapidly on his way out. By this time next week, he’ll have finished his NBA career and probably be in Newport working on his next venture. But not before Nike dedicates a day to him. RELATED: Kobe Bryant Praises Phil Jackson For Drafting Kristaps Porzingis That’s right. To properly send off the […]

Kobe Bryant is a legend revered by many. All over the world you can mention the Lakers‘ star and most likely more than a few people will know who you are talking about. This is especially true in China, where Nike created an ad for The Black Mamba in the way that only Nike can. […]