For the past couple of years, Kyrie Irving has had one of the most popular sneaker lines in the market. Since the release of the Kyrie 1s, it has been patronized well by the public, leading to Nike not wasting time in designing the second and third edition of his line. With his fourth signature kicks now available, a commercial was also made by the shoe and apparel giants to keep fans of the Boston Celtics star even more hyped.

It has the theme “Find your Groove” and also features cameos from New England Patriots tight end Rob Gronkowski and his Celtics teammate Jayson Tatum. It then showcased his impressive handles, which has made him more famous through the years.

https://www.youtube.com/watch?v=gxC6lkqYyQU&feature=youtu.be

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Now in his first season in Boston, the four-time All-Star point guard is having another impressive campaign, averaging 24.9 points, 2.9 rebounds, 4.9 assists, and 1.3 steals per game. More importantly, Kyrie Irving has proven that he can be a leader by helping his team own the second best record in the Eastern Conference with a 27-10 win-loss slate.

With Irving's firey game, coupled with his popularity, it won’t come as a surprise if his latest signature shoe will also sell like how his first three did, or even surpass them. The Nike commercial will only help market it, which is expected to be a sure hit for his fans as well.