This is going to be a big weekend for Big Baller Brand.
According to the company, the “ZO2 Collection” is the first line of Big Baller Brand products to be offered wholesale to retailers. Up to this point, all Big Brand Brand products have been sold exclusively on BigBallerBrand.com.
Big Baller Brand is still in negotiation with retailers, so they can't speak on any potential partnerships yet, according to the company. The “ZO2 Collection” will feature a mix of activewear and street wear, including shirts, jeans, plaid flannels, track pants and joggers.
This is a big step for Ball and Big Baller Brand and it will be interesting to see how consumers and fans take to the products. The company has already received a lot of notoriety over the high prices of Ball's signature shoes so it may be safe to assume that the prices for this apparel will also be up there.
Ball is off to an interesting start this season, not shooting the ball well but still accumulating a lot of rebounds and assists and has had some positive plus-minuses over the last few games.