The fine designers at Nike released an epic new ad in honor of Lakers legend Kobe Bryant, who was killed in a helicopter crash outside Los Angeles last month at the age of 41.

The ad, which is title “Mamba Forever,” tells the story of Kobe's rise to NBA greatness — from his days at Lower Merion High School to winning five championships with the Lakers:

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All nine passengers on the flight were killed in the tragic accident, including Bryant's 13-year-old daughter, Gianna. According to multiple reports, the group was on its way to the Mamba Sports Academy, where Kobe was to serve as a coach for his daughter's basketball team.

A five-time champion and 18-time All-Star, Kobe Bryant finished his career as one of the greatest players the NBA has ever known. Shortly after news of his passing was made pubic, mourning fans set up a makeshift memorial outside of Staples Center. Many stayed for days, leaving flowers, notes, basketballs and other bits of memorabilia.

Bryant left NBA fans with several lasting memories, including an 81-point performance against the Toronto Raptors in 2006 and a 60-point outing in his farewell game, not to mention those five rings.

Kobe was taken from this world far too soon, but the legacy he left behind, as well as his “Mamba Mentality,” will live on forever.