Kyrie Irving has proven his influence extends beyond the court, as his partnership with Anta Sports Products reshapes the sneaker industry. Despite parting ways with Nike in 2022, Irving’s career in footwear has flourished. The Dallas Mavericks guard took on a prominent role as Anta’s chief creative officer, launching his first signature sneaker, the Kai 1, in March 2024.
Priced at $125, the Kai 1 quickly became a fan favorite, driving Anta’s growth on StockX by over 1,900% year-over-year, MSN reports. The sneaker commands a resale price averaging $150, with its all-black edition emerging as the top seller. Anta’s leap into the U.S. market, although primarily through online sales, signals its intent to compete with industry giants like Nike and Adidas.
Irving’s impact isn’t limited to design. His leadership at Anta has positioned the company as a rising force in basketball footwear, bringing in $8.5 billion in 2023 revenue. By teaming up with established NBA stars, Irving has strengthened Anta’s presence in the league and among global basketball fans.
Expanding the Anta Family
Anta’s ambitions extend far beyond Irving’s signature line. Earlier this month, the brand added three NBA players to its roster: Mavericks center Daniel Gafford, Clippers forward Derrick Jones Jr., and Cavaliers guard Caris LeVert. This move underscores Anta’s strategy to challenge Western brands and redefine basketball culture internationally.
“These guys are my brothers, players I’ve shared the journey with,” Irving said, emphasizing their shared mission to inspire the next generation of basketball talent.
Irving and Anta’s partnership demonstrates a unique blend of creativity and business acumen. While Nike relies on established superstars like LeBron James and Kevin Durant, Anta focuses on innovation and community-building within the sport.
By aligning with rising and established NBA athletes, Anta signals its commitment to long-term growth. Irving’s role as both a creative leader and athlete ambassador cements his status as a trailblazer, not just in basketball but also in global sportswear.
As Kyrie Irving continues to grow Anta’s influence, fans and players alike watch with anticipation, wondering how this partnership will reshape the future of basketball footwear.