Moving forward, all of Ubisoft’s first-party titles will have a new brand called Ubisoft Originals. The re-branding will distinguish games both developed by Ubisoft’s in-house studios and published by Ubisoft. Hence, game titles under the Assassin’s Creed, Watch Dogs, and Tom Clancy franchises will fall under this label.
Eurogamer’s Tom Phillips got hold of Ubisoft, and the spokesperson had this to say to them:
“Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers.”
The re-branding came along with the announcement of a new upcoming free-to-play standalone game for Tom Clancy’s The Division. The upcoming game, which currently has no set release date apart from 2021 to 2022, has the title Heartland. According to Ubisoft, The Division Heartland will come after they finish their current plans with The Division 2. The studio plans to continue adding more content for The Division 2 throughout this year.
Ubisoft will focus on more free-to-play, games as a service titles
Meanwhile, we might not see the Ubisoft Original branding as often as we’d like. We’ve almost always had a yearly release of Assassin’s Creed games, but they are veering away from that development style. Instead, they say they’ll focus more on their current games as a service titles like Tom Clancy‘s Rainbow Six Siege. Under the same breath, the company also announced that they’ll be producing more free-to-play games.
Speaking of The Division from earlier, the company also just recently announced that they will be producing a mobile game for the franchise. As for the release date, we don’t know yet. We know that it’s set to release past the release dates of Heartland and the The Division Netflix adaptation. This means that we won’t be seeing The Division Mobile for quite a long time from now. It’s okay, we can wait.