Despite Cyberpunk 2077 failed launch, CDPR made record 2020 earnings
According to CD Projekt Red’s latest “Separate Financial Statement” for 2020, CDPR set record revenues of over $500 million. The record-setting revenues for the company came despite the disastrous Cyberpunk 2077 launch in November 2020.
CDPR MADE BIG MONEY OFF CYBERPUNK 2077
Although old news already by now, CD Projekt Red (CDPR made lots of money out of Cyberpunk 2077. But their latest financial statement shows just how much revenue they earned, in spite of its disastrous launch. Recording 1,883 million PLN (about $500 million) in revenues for 2020, CDPR eclipsed their commercial performance for Witcher 3‘s release. Cyberpunk 2077 brought in more than double what CDPR earned in 2015 upon Witcher 3‘s release. 2020 saw 1,132 PLN (about $300 million) in terms of net profit.
However, what should be observed is if CDPR can sustain year-to-year revenues after the launch, says industry analyst Daniel Ahmad. Witcher 3 generated revenues for the company in the years leading up to Cyberpunk 2077‘s release. But with the bad publicity that Cyberpunk 2077 received and is continuing to receive because of its bugs and glitches, it will be a real challenge for CDPR to continue making sales for the game in the years to come. With currently no new major title for fans to look forward to, CDPR may lose the support of its most loyal fans.
To address this, CDPR will head on to the next few years with a new strategy: parallel IP development. The company plans to continue building upon the Witcher and Cyberpunk universes, developing AAA games in parallel. CDPR also revealed that cross-project experts will be deployed for both series simultaneously. Meanwhile, cross-functional teams of software engineers and developers will be deployed for one game only. There will also be a renewed focus on online experiences, while also promising that they will focus on making single-player games.
Whether or not these strategies will pay off for CDPR is something we’re yet to see.