Erik Spoelstra thinks ‘Vice Nights’ makes Miami ‘hippest, most fun’ franchise
With the recent launch of the NBA’s “City Edition” jerseys, one can say that the Miami Heat “Vice Nights” unis were arguably the most awesome among the bunch. Heat head coach Erik Spoelstra seems to think so, even going as far as saying that his organization stands out as the most hip and fun franchise in the entire NBA.
Speaking to Ira Winderman of the Sun Sentinel, the 48-year-old coach explained why he believes this to be true.
“Look,” the Heat head coach said, “when [general manager Pat Riley] took over this organization it became about, ‘hardest working, best conditioned, most professional.’ You could add, ‘hippest, most fun.’ He wouldn’t like that stuff, but we’re always on the front edge of cool things.
“It’s fun for the players. It’s fun for the fans. It creates an excitement. [Michael McCullough, Heat chief marketing officer] and his staff are always reinventing themselves, similar to how we try to do it. And the business side mirrors what we’re trying to do, always trying to be the best at what you do.”
To be fair, coach Spo does have a very valid point here. If the Vice Nights jersey set is any indication of the Heat’s place in the hipness meter, then they’re definitely the cream of the crop.
For some proof, here’s a look at the aforementioned unis:
— Darren Rovell (@darrenrovell) January 23, 2018
In terms of their performance on the court though, the Heat have had a so-so start to the new campaign. They currently hold a 5-6 record, and have lost four out of their last six games. Hopefully, they are able to translate their off-court swag to W’s as the team hopes to remain competitive in a wide-open Eastern Conference.