Thanks to the name, image, and likeness (NIL) rule, college athletes are now allowed to profit off their own characters. Miami Hurricanes quarterback D’Eriq King just took things to another level when he inked a deal with the NHL’s Florida Panthers.
Wait, what?
First of all, King isn’t going to lace up a pair of skates and take slap shots on the ice for the Panthers. The partnership is centered on off-the-ice activities that will promote the Panthers and the Hurricanes signal-caller’s own brand as well.
Under the terms of the agreement, King is slated to appear at Panthers games and events and will collaborate with the team to develop his own exclusive concession item, which will be available at BB&T Center.
King will also work with the Panthers to design a merchandise collection, and collaborate with the team’s digital and social media teams to produce content that engages the fanbase across South Florida.
King, who transferred to Miami in 2020 after spending his first four years of college eligibility with the Houston Cougars, will look to help the Hurricanes build on a bowl appearance last season. Miami played in the 2020 Cheez-It Bowl but lost to Oklahoma State Sooners.
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