LeBron James' legacy off the court has grown exponentially as his basketball career continues. The Los Angeles Lakers superstar continues to give back to his community, with his most notable act being his I Promise School, which he worked with Akron Public Schools to open. His latest work comes with a new business partner of the Lakers.
The LeBron James Family Foundation announced that it has partnered with Crypto.com to help provide educational and job training resources. The Lakers' All-Star said that he hoped to utilize blockchain technology to provide more opportunities and improve his community.
“I want to ensure that communities like the one I come from are not left behind.” 🙏🏾👑 ~ @KingJames pic.twitter.com/ln9PzeFucp
— LeBron James Family Foundation (@LJFamFoundation) January 28, 2022
According to Craig Webb of the Akron Beacon Journal, James is looking to focus on “our digital future” as his foundation works with Crypto.com
“It’s been amazing to see how many doors we’ve been able to open for my I Promise students and their families through the work we do with our partners and what we’re building with House Three Thirty,” James told the Beacon Journal through a spokesperson. “It’s important to me that we keep opening those doors – especially when it comes to Web3 and our digital future.
“I’m still learning as everything keeps evolving, and now with Crypto.com, I want to make sure my kids and families are part of that as well.”
This venture is Crypto.com's latest partnership with the NBA after taking over the Lakers stadium's naming rights, changing the Staples Center to Crypto.com Arena, and becoming the jersey sponsor of the Philadelphia 76ers.
Follow Us
Subscribe