The NBA has been really pushing the last few years to give fans exactly what they want and really trying to make the NBA accessible for everyone. The NBA thinks they have figured out the next idea on how to make that happen with a new streaming deal being announced.
NBA commissioner Adam Silver sat down with Turner Sports president David Levy on Tuesday to discuss just how that might happen, even though the kinks are still being worked out.
.@Turner President David Levy and @NBA Commissioner Adam Silver unveil an all-new experience that will allow fans to purchase and watch live NBA games in progress at a reduced price, including on #BRLive pic.twitter.com/EZRzM35xRL
— TNT Sports U.S. PR (@TNTSportsUS) March 27, 2018
“Let's say a game starts at 7:30 and they are free for 15 minutes and they want to watch an NBA game. It may not feel like a fair consumer proposition to pay the full seven dollars (for an entire game) if they can only watch five or ten minutes of a game….so let's sell the fan what it is that they want. They want five minutes of the game or ten minutes of the game, so we are experimenting with pricing. You can then come back in the 4th quarter to watch more.”




Silver also talked about how if a key player is starting to go off or getting close to a record the fan could purchase the last quarter of a game, or a certain number of minutes to watch that one thing.
JUST IN: NBA sources confirm league and digital partner Turner will sell in-game portions of more marketable games as they happen next season. Testing on price (did a 4th Q for 99 cents last week) and moments will happen for rest of this season. pic.twitter.com/JA9omR050j
— Darren Rovell (@darrenrovell) March 27, 2018
Silver said they are still working on pricing but it is something they would really like to be rolled out next year and they are hoping it's just another way that fans can watch the game.
It will be interesting to watch how many people actually take advantage of this function. For people who don't have NBA League Pass and it's an out of market game this is a good way for them to watch a little more basketball at a deeply discounted price.