New Orleans Pelicans rookie Zion Williamson has signed a multiyear partnership with Fanatics as his exclusive memorabilia distributor, according to Eric Woodyard of ESPN.

More memorabilia products featuring Williamson have been sold on Fanatics than any other player since he made his NBA debut for the Pelicans in January.

Williamson is also in the top five when combining memorabilia and jersey sales, with a 175% increase month over month:

“I've always knew that memorabilia was a big part of the game because everybody wants an autographed jersey, signed basketball or just kind of anything to do with game-worn gear,” Williamson told ESPN.

“It was just me, I've just never kind of asked for any of that [growing up]. Maybe it was my competitive spirit that made me not want to ask, but now that I'm officially in it, it does open my eyes to another level of the money people spend on it or the time and effort that people truly take to get a card or to get a basketball and it's impressive.”

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Williamson's endorsements now include Jordan Brand, Gatorade, NBA 2K, Panini America and Mountain Dew.

Through his first 16 NBA games, Zion has been a force. He's averaging 24.2 points, 6.9 rebounds and 2.2 assists while shooting 58.8 percent from the field, 41.7 percent from beyond the arc and 64.2 percent from the free-throw line.

The Pelicans are 8-8 with Williamson in the lineup and 26-35 overall on the season. They are in 12th place in the Western Conference standings.

NBA fans are hoping the Pelicans make the playoffs. Everyone wants to see Williamson play on the NBA's biggest stage.