The stage was all set for Bill Belichick’s debut with the North Carolina Tar Heels football team. Spirits were high in Chapel Hill. Scores of fans turned out to catch a glimpse of the legendary head coach stalking the sidelines of a college game for the first time. Famous alums Michael Jordan and Lawrence Taylor were in attendance.

Everything was going so well for North Carolina until the game started. Once it did and the TCU Horned Frogs withstood UNC's early score, everything fell apart. Belichick’s college debut was a historic dud. TCU thrashed the Tar Heels 48-14, setting a new record for points scored against a Belichick-coached team.

TCU clearly felt disrespected with all the attention paid to rookie college head coach Bill Belichick. So once the rout was on, the Horned Frogs took to social media and got to work. They started trolling UNC and its new leader. And once they started, they couldn’t stop (see below).

TCU football stuns North Carolina, spoiling Bill Belichick’s debut

Sep 1, 2025; Chapel Hill, North Carolina, USA; TCU Horned Frogs players celebrate after the game at Kenan Stadium.
Bob Donnan-USA TODAY Sports

Head coach Sonny Dykes acknowledged that TCU felt overlooked on Bill’s big night. “I think we all felt a little disrespected, maybe, coming in. There was a lot of conversation, and none of it was about us. I think we all were highly motivated. Our players were certainly excited to play,” Dykes said.

There's no question the team was motivated. And once TCU got going, it never let up. The Horned Frogs out-gained the Tar Heels in total yards 542 to 222. And they won the turnover battle 3-1.

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Things got so bad Belichick made a quarterback change. But by the time he did, the game was already a blowout, and UNC fans were exiting in droves.

The Horned Frogs' social media team hung in there though, to deliver some serious haymakers in the wake of the shocking outcome. TCU got some well-deserved payback, commenting on a number of posts hyping Belichick and UNC.